Monday, March 30, 2009

Mehemed Fehmy Agha


He was a pioneer with the use of sans serif typefaces, the duotone, full color photographs and bleed images.He also bought to his readers the work of many artists like Matisse, Derain, Covarrubius and Picasso years before other American magazines. Under Agha's direction, Vanity Fair introduced the first double-page spread in 1930, and in 1932 Vogue had the first magazine cover with full-color photography.

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