Saul Bass- Vertigo

Saul Bass liked to use stark designs, spirals and favored black, white and red. The poster for Vertigo is a typical example of his movie poster work. The composition includes many visual elements that must work together. These include balance, font, color, perspective and emphasis. The font is a nervous one. The asymmetric font gives the impression of instability. Sometimes the strokes seem too long or short.Red is the color of blood. It has a provocative effect across cultures.Used together with the image of a man above a woman, the colors intensify the danger.Black and white are stark opposites. The actions of the figures and the swirling spiral express movement. This movement may draw us in as we fall headlong into the events we see.Saul Bass made decisions based on the likely reactions of people. The poster is accessible. It communicates information about the film and engages an audience.